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Unlocking Success: How Our New Partner Portal Empowers the Channel to Sell Password Management

Shireen StephensonPublishedMarch 12, 2025

For Partners everywhere, LastPass is a pathway to new opportunities, whether you’re a 

Managed Service Provider (MSPs), Reseller, Distributor, or Technology Alliance Partner. 

 

More than 10,000 Partners worldwide have already taken advantage of our Partner Program to deliver effortless password & identity management to millions of satisfied customers.

 

The crown jewel of our Partner Program? The Partner Portal.

Unlocking Success: How Our New Partner Portal Empowers the Channel to Sell Password Management

A Portal to Password Management Success  

Our new Partner Portal puts you in the driver’s seat, providing easy access to powerful features that fully equip you to sell, implement, and support LastPass. This includes: 

  • Incremental revenue opportunities and MDF (market development funds) incentives to drive your growth and success every step of the way 
  • An extensive collection of battlecards, campaigns, product & solution resources, case studies, and playbooks to help you promote LastPass confidently and earn potentially larger deals 
  • Professional certifications and training to enhance your credibility with clients 
  • Asset library with co-branded marketing content, banners, datasheets, and eBooks to save you time and resources 
  • How-to videos, demos, tips, and technical reference guides to increase your technical expertise   

Upon login, you’ll immediately see “Activity Icons” or prompt suggestions on key activities to complete immediately. The “Activity Icons” you see will be tailored to your partner type and segment. 

  

If you’ve designated a primary Partner contact, this contact will have an admin profile that allows them to manage users and grant administrative privileges.  

  

Ultimately, our Partner Portal is designed to enhance your product portfolio, drive profitability, and foster growth with industry-setting partner training and support. Let’s explore how. 

Drive customer adoption

Our new Partner portal makes it easier than ever to sell and support LastPass. Check out the new game-changing features: 

  • Simplified tier structure, so you get a clear path to attaining tiers and growing 
  • Standardized deal registration, so you can actively pursue new opportunities and get clear visibility into your sales pipeline 
  • Purpose-built MSP admin experience with a more organized and user-friendly interface, so you can quickly and easily access your most frequently used reports and assets 

And with step-by-step guidance on interpreting executive reports, you can confidently demonstrate the value of LastPass to increase customer adoption and loyalty.   

Achieve consistent revenue growth 

As Gen AI-based attacks multiply, security software spending is expected to increase by 15%.  

  

Our exciting new partnership with Stellar Cyber allows you to capitalize on this trend to achieve consistent revenue growth. The latter’s OpenXDR, vendor-agnostic approach means it can leverage the LastPass API or any security tool to collect, correlate, and analyze critical security events like failed logins, suspicious access attempts, and credential changes – across multiple environments. 

  

Essentially, Stellar Cyber’s AI-driven threat intelligence platform combined with LastPass log data offers full credential visibility so you can respond faster and more effectively to threats against your clients. 

  

In a crowded security market, there’s no better way to differentiate than to partner with a name millions of customers rely on and recommend. 

Partner With LastPass, Today 

Get started, simply 

Getting started is easy. Fill out this one-page form with your preferred Partner type, target market, contact details, and industry. Be sure to specify whether your organization currently represents other password management solutions or security tech vendors. 

  

After submitting the form, you’ll receive email confirmation of your pending application. When your application is approved, you’ll receive another email with login credentials for the Partner Portal. 

  

Once logged in to the Portal, you’ll fill in a simplified form and be taken to your main dashboard. And that’s it! The Portal registration process is easy and streamlined, so you won’t be bogged down by complex workflows. 

Level up your skills 

With our new Partner portal, you’ll enjoy a seamless login experience to access training courses through LastPass University.  

  

On your dashboard, you’ll see the “Take Training” activity icon, which will lead you to relevant content and training specific to your partner segment.  

 

Additionally, you’ll have access to the “My Journey” training content which will focus on the Partner journey and guidelines. This content will serve as a how-to guide for new Partners and will be assigned based on partner type. 

Get support whenever, wherever 

With direct phone lines, a global support team, community support pages, chatbots, case support, Regional Partner Managers, and Partner Success Managers, we make it easy for Partners like you to get the support you need. 

  

Our robust support structure empowers you to deliver trusted, scalable solutions that meet the demands of modern business environments.   

  

And with identity security poised to be the cornerstone of cybersecurity in 2025 and beyond, you can’t afford to remain neutral. 

  

The stakes are high, but you won’t face the fight alone: For every password, we’re your Partner. To explore new revenue streams and enjoy more growth, fill out the form on our Partner Program page today. 

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