Trust, fueled by safety, lies at the foundation of brand loyalty.
As the threat landscape evolves, consumers are more anxious than ever:
- 71% worry their digital lifestyles expose them to high-risk security incidents (up from 58% in 2023).
- 72% are most worried about bad actors gaining access to their personal information.
- 61% fear the companies they do business with aren’t implementing adequate measures to protect their data.
Trust through security
With a password management solution, like LastPass, you can provide trust in three critical ways:
1. Protecting sensitive information
With an encrypted vault you can provide a solution to prevent unauthorized access and account takeovers. For your clients, this means business credentials are protected, private, and always within reach.
This also translates to less downtime from password resets, more secure access, and stable business operations without security roadblocks.
2. Safeguarding from breaches
Weak passwords are a ticking time bomb: Poor password habits saw 18,000 businesses compromised when hackers gained access to an update server.
With a password manager, your clients can reduce their risk of credential-related breaches. Reporting capabilities provide granular insight into password habits and login activities to ensure every password is as effective as possible.
3. Meeting compliance standards
Your clients can enforce strong password policies and ensure compliance with detailed event logs as an auditing tool. A password management tool is also critical to acquiring cyber insurance (and lower premiums) in the case of an unforeseen event.
Loyalty through convenience
According to a recent ResearchGate study, perceived ease of use and enjoyment has a direct and significant effect on brand loyalty and advocacy. If a platform is user friendly, customers are more likely to view it as reliable, a key factor in building trust.
And customers who trust a product are more willing to repurchase and recommend the product to others. With a password manager, like LastPass, you can foster loyalty by:
1. Providing a user-friendly experience
A robust, yet user-friendly admin dashboard is designed for admins of all experience levels. The streamlined console simplifies multi-tenancy management, while detailed invoices and prorated monthly billing ensure efficient operations.
With easy, step-by-step guidance on interpreting adoption data, you can confidently demonstrate the value and ease to protect each organization’s credentials.
This usability for all ethos extends to your customers, who can create, manage, and share passwords at the click of a button on any device, anywhere.
2. Enhancing collaboration and productivity
You can use Secure Sharing to streamline collaboration and improve productivity for your clients. Military-grade encryption ensures all shared passwords are stored and transmitted securely.
Partnering with LastPass
Secure, effortless, and efficient password management with LastPass
LastPass makes password management effortless on any system or device, whether you’re on a Windows, Mac, Linux, or mobile platform.
Encrypted vault, zero knowledge architecture
All LastPass customer vaults are protected by military grade AES-256 encryption. Our platform is also built on a Zero Knowledge security model – this means LastPass has no access to master passwords or vault data. Most importantly, no unencrypted master passwords or vault data is stored on our servers.
Unified, visible admin dashboard
The LastPass dashboard lets your clients easily assess their Security Scores, maintain accountability with detailed reporting logs that tie actions to individuals, enforce password policies, restrict access to specific devices and locations, mandate use of MFA options, and manage group-level sharing.
Complete identity protection (SSO, MFA)
With LastPass, you get secure password management with single sign-on (SSO) and multi-factor authentication (MFA) capabilities to help you maintain control over every access point.
Customizable policies
In your admin dashboard, you can choose from over 100 granular policies that let you manage the password habits of entire organizations.
You can set a specific policy and enable it for either an entire organization or a specific group of users in that organization. Doing this ensures that privileges are set to fit the security profile of your managed company.
You can also set:
- MFA policies to ensure the confidentiality of sensitive data
- Export policies to prevent the exfiltration of critical business assets
- Sharing policies to restrict sharing with outsiders
- Super admin policies to permit oversight of ALL shared folders and the resetting of any user’s master password
Seamless integrations
LastPass integrates with major directories and pre-integrated SSO apps.
How it works: When you integrate LastPass with a client’s identity provider, user groups from the IdP are automatically synced to LastPass. This means you can easily assign user groups to specific policies, shared folders, and SAML apps.
You can also enable real-time provisioning and deprovisioning of LastPass accounts.
LastPass Partner Program
As a LastPass Partner, you can position yourself as a leader in secure credential management and take advantage of the program’s financial incentives to enhance your product portfolio and drive profitability.
Make sure to register here so you don’t miss exciting updates coming your way that will transform how you Partner with LastPass. Stay tuned!
