Why This 20-Year-Old SaaS App Could be Your Highest Margin Product

The stakes have never been higher. Channel partners face increasing pressure to deliver tangible outcomes in a worsening threat landscape. 

The ability to secure and optimize cloud workloads is critical. But what do you do when operational costs are high, and talent acquisition is increasingly competitive? 

The answer lies in forming outcome-based relationships that ensure mutual success. 

One way to do that is to partner with a trusted, award-winning vendor that helps you deliver an immediate impact from day one – regardless of your team size or expertise. 

As a lightweight, high-margin password manager, LastPass integrates seamlessly into existing security stacks, providing a simple yet effective solution that appeals to a broad audience. 

LastPass doesn’t just help you expand your security portfolio. With competitive margins, recurring revenue models, and strong sales incentives, this 20-year-old SaaS app also drives consistent profitability for our Partners. In just a few minutes, you’ll learn how you can do the same. 

Challenges Faced by Partners Today 

Economic and market conditions 

First, let’s talk about the economy. 

Although global economic growth is expected to maintain a modest momentum in 2025, the path to price stability may be rocky. Inflation and higher interest rates are expected to put downward pressure on growth in the short term.  

The solution? New vendor alliances to help you weather the storm. 

Speed of innovation 

The rapid pace of technological advancement, especially in AI, presents both an opportunity and challenge.  

Helping your clients navigate this transformative change to solve real-world issues is key to remaining competitive. One way to do that is partnering with the right vendors so you can lead with value throughout the customer journey. 

Skills and resource challenges 

Shortages of qualified IT staff will continue to present a challenge in 2025 and beyond. The skills gap spans multiple areas, including cybersecurity, data analytics, and cloud computing. 

By 2026, this shortage will result in $5.5 trillion in business losses and it’s estimated that up to 85 million tech-related jobs may go unfilled by 2030.  

To thrive, choose vendors that offer robust training programs and comprehensive support. This ensures your business is fully equipped to sell, deploy, and support products – fostering stronger customer relationships and loyalty. 

Regulatory and compliance 

As worldwide adoption of data protection and privacy laws increase, channel partners must not only maintain compliance but also prioritize privacy-first business practices that establish trust with customers. 

By partnering with Privacy by Design vendors, you can automate compliance monitoring and provide detailed event logs for regulatory reporting. 

Customer expectations 

Businesses are demanding more ROI for their IT spending. They are looking for integrated solutions that reduce risk and provide clarity on spending.  

The challenge lies in forming alliances that deliver visibility on performance gaps so that timely corrective actions can be implemented. 

Below, we talk about HOW you can overcome the above challenges while reaching your revenue goals. 

Maximizing Revenue Streams with LastPass 

Today, credentials remain the top initial access vector for cloud environment attacks. 

By partnering with an IDaaS (identity-as-a-service) vendor like LastPass, you’re offering a Secure by Design password and identity management solution that demonstrates your commitment to identity security within these industries. 

And that’s not all. 

LastPass integrates seamlessly with other security tools like XDR, PAM, SIEM, and CASB – allowing you to provide a cohesive solution that enhances operational resilience and business continuity. 

This, along with our signature Dark Web Monitoring and advanced FIDO2 MFA, lets you position your business as a forward-thinking, security-focused provider capable of protecting both small and large organizations within a vertical. 

Building Strong Client Relationships in the Digital Age 

Enhance communication and transparency 

Clear communication reduces misunderstandings and conflicts. With the LastPass Partner Portal, you get key features and functionalities that enhance your transparency with clients: 

• Clean, polished, and easy-to-navigate PRM (partner relationship management) portal that offer insights into customer behavior, allowing for more informed and transparent communication 

• Enablement resources like sales training and certifications, ensuring you can communicate product value to your customers 

• One access point for deal registration, pricing list, sales incentive programs, marketing resources, cobranding opportunities, program reference guides, training & certification, and more. 

Focus on client needs and business outcomes 

By emphasizing the delivery of specific business outcomes, you demonstrate your understanding of the challenges your clients face and your ability to deliver solutions that drive tangible results. 

With LastPass, you get: 

• Deliver essential data points that reinforce the value of your services 

• Demonstrate improvements in password hygiene and security posture for each client organization 

• Quantify the time saved through simplified password management 

Embrace co-branding opportunities with a trusted Partner 

Co-branding with a trusted Partner like LastPass allows you to associate with a well-respected brand to instantly boost your credibility with potential clients. 

By sharing marketing resources, you can also execute higher-quality campaigns at lower cost.  

With LastPass, you get co-branded Solutions Overviews, eBooks, and case studies to expand your reach and exposure to new audiences. 

How a LastPass Partnership Benefits You  

When you become a LastPass Partner, you can: 

• Enhance your portfolio with a battle-tested IDaaS solution that meets the growing demand for identity security 

• Leverage hyper-verticalization to provide top-tier identity security for niche markets 

• Boost your revenues with margin-rich renewable revenues 

• Access exclusive training and enablement resources to help you succeed 

Our robust Partner network consists of MSPs, VARs, Distributors, Cloud Marketplaces, and Technology Alliance Partners: 

• MSPs get a multi-tenant platform with streamlined security management to attract new deals and drive growth. 

• Resellers and distributors get a trusted, easy to implement password and identity management solution that complements a broad spectrum of security and productivity tools. 

• Cloud marketplace partners get a scalable, cloud-native password management solution that allows them to earn quota retirement. 

• Technology partners get to maintain a competitive edge by integrating with the industry’s top-rated password manager. 

• All Partners get dedicated support teams to promote their growth and success. LastPass has a 15+ year track record of reliability, success, and product innovation you can trust. 

Our commitment to collaboration, growth opportunities, product advances, and robust support is unwavering. It's why 91% of our partners continue to renew their licenses and why 83% say LastPass is critical to their success (Source: Info-Tech Research Group November 2024). 

To generate new revenue streams today, fill out this quick form or start a free 30-day trial of LastPass MSP.