The headlines read like the plot of action thrillers: 4.3 million machines containing corporate logins infected with malware. 330 million credentials transferred to the Dark Web. State-sponsored APTs targeting critical infrastructure. Deepfakes used for cyber-espionage.
The culprits are known entities: Terror groups from the “Big Four" and hackers deploying anything from infostealers to social engineering to trick us into acting against our best interests.
These days, corporate credentials are the Holy Grail of cybercrime, offering a golden ticket to lateral movement and persistent access. The end goals are stealth money transfers, account takeovers, sabotage, identity theft, data exfiltration.
And businesses are left holding the bag: Breaches involving stolen credentials take the longest to identify and contain (292 days) of any attack vector. They’re also among the top 4 costliest incident types.
As a result, there’s a growing demand for stronger identity and access controls across industries. As a LastPass Partner, you can leverage this trend to tap into the burgeoning identity market, which is projected to grow by a CAGR of 15.3% from 2025 to 2033.
The Importance of Identity in Modern Cybersecurity
Historically, identity and access management (IAM) systems were entirely on-prem, with businesses relying on Microsoft’s Active Directory platform to manage user identities and access privileges.
However, a shift from on-prem IAM to Identity-as-a-Service (IDaaS) occurred in the early 2000s.
New cloud innovations began entering the market then, offering significant advantages in increased productivity and reduced operational costs. Meanwhile, legacy IAM infrastructures, designed for manual access provisioning, proved insufficient in meeting the demands of modern cloud deployments.
With an IDaaS solution, like LastPass, you get a comprehensive suite of cloud-based IAM solutions that offer both robust security and dynamic provisioning. This includes adaptive MFA, Zero Trust access, and cloud-governed identity & access management.
Transitioning from traditional IAM to IDaaS creates new opportunities for your business through:
- Expanded service offerings. This positions your team as security experts who can offer comprehensive solutions for safeguarding client networks.
- Scalable resource provisioning. This allows you to accommodate growing numbers of remote users and meet the needs of organizations as they evolve.
- Seamless integrations with existing tools. IDaaS solutions that support a broad range of platforms sets you apart in a competitive market.
- Enhanced customer support. IDaaS solutions with customized reporting options allow you to provide visibility into operations, driving trust and transparency with clients.
The Need for Robust Security
In an era of nation-state attacks and infostealing malware, identity security is no longer optional – it's critical for business continuity and resilience.
Today, more than 30% of organizations struggle with large visibility gaps in their IAM environments and over 60% have yet to achieve true identity resilience. This represents a groundbreaking opportunity for you as a LastPass Partner.
By adopting IDaaS, you can offer your clients:
- Increased productivity with simplified logins
- Protection against password fatigue and reuse, which can lead to extensive data breaches
- Scalability and flexibility in dealing with fluctuating user demands
- Centralized management of user identities and access rights across multiple locations
- Cost savings with a cloud-based subscription model that eliminates the need for expensive infrastructure modifications
- Compliance with global privacy and security standards with detailed audit logs and centralized access controls
- A more secure authentication ecosystem with adaptive MFA, SSO logins, and federated access
The Critical Role of Password Management in a Modern Identity Program
Password management is critical to an effective identity program.
Here's why: A staggering 81% of corporate data breaches are caused by poor identity and access management. As of 2025, data breaches now cost an average of $4.88 million. The healthcare sector has the highest average breach costs, at up to $9.77 million. These figures demonstrate the severe financial consequences of poor password hygiene.
Data breaches can also result in damaged brand reputations, operational disruptions, and regulatory penalties. But that’s not all.
As foreign threat actors increasingly target critical infrastructure, the interconnectedness of critical infrastructure systems means a single act of sabotage can have devastating cascading effects across multiple sectors.
According to Microsoft, password attacks escalated from 579 incidents per second in 2021 to a whopping 7,000 in 2024.
With 90% of initial access gained through some form of identity compromise, network segmentation and OT (operational technology) security are no longer sufficient. Secure identity and password management must be a central and shared responsibility among all.
Technologies That Enhance Identity
SSO, adaptive MFA, and federated access are core components of modern IAM or IDaaS systems.
Today, they can be augmented with advanced AI behavioral and anomaly detection to help organizations identify subtle signs of adversary behavior within client networks.
That said, all three are central to a secure, streamlined experience in cloud-based identity and password management:
- Single Sign-On (SSO) allows users to access multiple apps within a single organization with just a single set of credentials. It reduces password fatigue (and reuse), centralizes access controls, and simplifies workforce logins.
- Adaptive MFA adjusts authentication based on context and can be applied across self-service, cloud-based, and on-prem workstations.
- Federated access allows you to extend MFA to Identity Providers (IdP) to keep every access point secure. This allows users to access resources across multiple domains or organizations, without requiring separate credentials.
How IDaaS Protects Businesses
Did you know businesses of all sizes are currently enjoying seamless, high-volume sales with our lightweight, margin-rich IDaaS solution?
And they’re doing so WITHOUT having to deal with inconsistent autofill functions and complicated user interfaces?
It's no secret the explosive growth of IDaaS has been driven by the increasing need for secure and efficient identity management, escalating cloud adoption, and the rise of remote work.
With growing cybersecurity threats and the increasingly complex privacy regulation landscape, *Tarox AG* customers needed a powerful, yet easy-to-use IDaaS solution to protect their networks and corporate data.
Our easy-to-deploy and user-friendly IDaaS solution enabled Tarox and its customers to enhance security, ensure compliance, and streamline operations — positioning them for continued success for years to come.
“For Tarox, investing in LastPass was a strategic decision that not only improved
their cybersecurity posture but also simplified password management...The solution’s robust features, ease of use, and scalability made it a natural choice, and the partnership
with LastPass has proven instrumental in helping Tarox achieve its cybersecurity and
compliance goals.
Ultimately, Tarox’s relationship with LastPass demonstrates the value of working with a trusted, industry-leading cybersecurity partner to address the evolving needs of today’s digital landscape.” ~ Rouven Scobel, Sales Consultant Cyber Security West Germany (DACH) Small to Mid-market Distributor
*Tarox AG is a well-known German-based computer hardware distributor, with a diverse customer base of over 1,000 clients across various industries.*
- Unlimited amount of users
- 100+ customizable access policies
- LastPass Families for employees
- Directory integration
Impact of Cloud Computing on Identity
The Rise of Mobile and BYOD Policies
Rising cloud adoption continues to fuel the popularity of hybrid or distributed workforces.
In a post-COVID world, WFH structures continue to remain popular. And businesses are taking note, with 50-57% planning to increase support for mobile workers and BYOD policies.
However, remote workplaces with BYOD policies present significant security risks:
- Data leakage from unsecured devices
- Exposure of sensitive enterprise data
- The unchecked proliferation of shadow IT
- The prospect of personal devices being seized for litigation purposes
- Loss of privacy for employees
To ensure secure access, many organizations deploy a combination of:
- mobile device management (MDM)
- mobile application management (MAM)
- enterprise mobility management (EMM)
- DLP (data loss prevention) and remote wipe policies
However, juggling multiple solutions increases administrative burdens and complexity.
This is where LastPass comes in: It provides a unified platform for managing identities across multiple cloud platforms and applications, enabling organizations to eliminate multiple complex management solutions, simplifying overall identity governance and security.
Partnering with LastPass: Your Ticket to Fast IDaaS Deployment and High Revenue Growth
Seamless, Centralized Admin Experience
You asked for a straightforward, affordable password management solution that offers both security and efficiency. We heard you.
Our new Partner Portal is designed with your success in mind. It’s clean, polished, and easy to use. You get:
- A more organized and friendly user interface
- A single access point for deal registration, pricing lists, sales incentives, marketing materials, training programs, and reference guides
- Quick access to reports and billing
- Executive summary reports to reinforce the value of your services, demonstrate improvements in password hygiene and overall security posture, and quantify the time saved through simplified password management
Simplicity and Convenience
LastPass provides ease of use to facilitate productivity for all employees
across all their devices.
We make managing passwords easy with intuitive password features like auto-generate, auto-save, one-click autofill, and passwordless logins, available on any system or device.
Detect and Protect: Comprehensive Identity Security
When you deploy LastPass for clients, you position your business as a trusted resource that can help organizations keep their most important credentials protected, private, and accessible.
Our unmatched, award-winning Partner experience gives you and your clients the ability to:
- Streamline user authentication through SSO and federated logins
- Identify instances of shadow IT so you can optimize SaaS spend
- Get complete visibility into app usage to ensure compliance with security and company policies
- Analyze app usage trends to make data-driven decisions
- Detect excessive permissions, enforce security policies, and stay audit-ready for regulatory standards
- Support business continuity by ensuring critical apps are covered in contingency plans
- Prevent data loss when employees leave
- Protect every access point to reduce your cyber risk
If you’re ready to deliver a top-tier identity program with an industry-leading password management solution, sign up to become an exclusive Partner today. We make Partnership simple and rewarding with clear benefits, dedicated support, and margin-rich renewable revenues. For every password, we’re your Partner.
