Launching our newest campaign with Mr. Note-It-All
When I joined LastPass at the beginning of this year and began diving into understanding our customer pain points, I realized that too many companies – including some of the most innovative ones – were still relying on outdated and risky practices when it came to managing their passwords.
It’s a problem we all recognize: sticky notes posted on monitors with scrawled reminders of passwords that should be private. Sure, these solutions are easy, convenient, and familiar—but they’re also a glaring weak link in the chain of personal and business security. What started as a quick fix has become an overlooked risk. This isn’t just a small issue; it’s a business liability.
Today, we at LastPass are proud to launch our latest brand campaign: Mr. Note-It-All. Sticky notes are a playful and recognizable nod to the chaos that exists in many workplaces, but one with a powerful underlying message: It’s time to change. It’s time to move from sticky note chaos to seamless security. And since we know complete control and peace-of-mind is hard to come by, we at LastPass want to give you security, visibility, and effortless password management for your whole team.
The Wake-Up Call: Businesses Need Password Help Now More Than Ever
As technology and threats rapidly evolve, businesses must rethink how they manage security. Sticky notes and shared emails across employees may have worked in simpler times, but now Shadow IT is lurking as one of the greatest areas of threat to your business, unmonitored apps with unsafe password practices are leaving companies exposed, and forgotten credentials are ticking time bombs of vulnerability. One weak password, displayed for all to see, is all it takes to put your business in jeopardy.
For too long, password management has been treated as an afterthought, something that only the IT department needed to care about. But times have changed, and with those changes comes a new understanding: security must be simple, seamless, and above all, everyone’s responsibility.
That’s why we knew it was time for LastPass to do more than offer best-in-class password management as a solution. We needed to reimagine how we educate the world about security and password management in a way that’s relatable and engaging. We wanted to simply show how these old practices don’t just slow you down – they put your entire company at risk.
At LastPass, we call this risk Mr. Note-It-All. And he’s covered in your passwords. Mr. Note-It-All is proof that password management has become a problem. It’s chaotic. It’s sticky notes on computer screens, handwritten scrawls in journals, or rows upon rows in spreadsheets. Or it's a walking, talking paper explosion.
The Transformation: From Chaos to Control
This is where LastPass shines. We take the chaos of forgotten passwords, shadow IT, and risky sticky notes and turn it into an organized, secure, and productive environment. We built LastPass to be more than a tool—we're a protector. Our password management platform doesn’t just store passwords; we transform the way businesses approach data protection, access control, and peace of mind. We know that true security is invisible when it’s seamless, and effective when it’s simple. With LastPass, businesses gain total visibility, centralized control, and end-to-end protection for every login—because your security is only as strong as your weakest password.
Our promise is simple yet powerful: every login lives in LastPass. Because every login matters. We believe in a world where businesses no longer put themselves at risk because their employees are using unsecured passwords. We’re here to guide businesses away from outdated, risky practices and unmanaged access and toward a future where every password is protected, private, and always within reach.
This campaign isn’t just a marketing strategy – it’s a bold step to redefine what security means in the modern world and a way to show that protecting your business doesn’t have to be complicated. It’s time to embrace security that’s as modern as the threats we face. Leave behind the era of sticky notes, forgotten logins, unsecured access, and avoidable risk. With LastPass, your business moves from vulnerability to confidence, from exposure to protection. Join us in ditching the sticky notes, controlling Shadow IT, and ensuring that every login is protected. And join us in having a laugh at the expense of Mr. Note-It-All.
Because we’re not just securing businesses; we’re reimagining what it means to be truly secure.
Watch all the episodes of our series Note-It-All here.
