While the security landscape is always changing, one trend that remains top of mind is the threat of social engineering – more specifically, phishing.
Phishing is a fraudulent attempt made by a cybercriminal to obtain user information while disguised as a trusted source. Have you ever received an email stating you can "REDEEM $1,000,000 RIGHT NOW!" by simply clicking on a link? Yup, that’s a phishing scheme.
The threat of phishing isn’t new, but the sophistication of the attacks is. Hackers aren’t wasting any time taking advantage of the pandemic-related uptick in online shopping to steal consumers’ money and personal information. So, if you're not being extra careful, you need to start.
This holiday season, Adobe Analytics predicts that millions of consumers will spend a record-breaking $189 billion on gifts. That’s why we’ve partnered with Rakuten to share our favorite tried-and-true tips on how you can sniff out cyber-schemes before you become a victim, and enjoy some Cash Back savings while you’re at it.
Investigate the source
While phishing can take form in a variety of mediums, even including password managers, the most common form of phishing is through email – which accounts for approximately 96% of all phishing scams. There are a few observations you can make to determine whether an email is legitimate or fraudulent:- Do you recognize the sender? Take a look at their email address – especially the domain. Ensure the domain is from a source you trust, and if it is, double-check that it's spelled correctly.
- Consider how you're addressed in the email. A trusted source will likely use email automation technology that contains your contact information, so their email will address you by the name you gave them. Phishers, on the other hand, cluster a large amount of email addresses into one outbound email in the hopes of just catching one user, so they typically choose a vague greeting such as "Dear Sir/Madam".
- Evaluate the call-to-action. What is the sender asking you to do? Asking you to download a file or click on an unverified link, for example, is a prime opportunity for a hacker to install malware on your device. Remember: if you need to act " "RIGHT NOW!" to win an offer, chances are it's too good to be true.

