Why Now’s the Time to Partner with LastPass: Trends in Remote Work and Security

Are you looking for the ultimate sales opportunity in 2025? In a world that’s normalized cyber-attacks and businesses losing millions to data breaches, password security is no longer optional.  

In fact, the password management market is projected to reach $9.01 billion by 2032. The demand for enterprise password management and passwordless authentication solutions has never been greater.  

Security services aren’t just a necessity to protect against the latest risks – they're a profit center for MSPs. In just a few moments, we’ll show you how LastPass can help your business increase its revenue per client while making security a seamless, value-added service. 

Remote work: The overlooked opportunity that could transform your bottom line 

First, let’s talk about remote work.  

When several major companies announced RTO mandates in Q1 2025, the response was largely negative - resulting in more than 40% of turnover. 

However, other companies chose a different tack. Atlassian, for instance, reduced office space by 50% and made in-office work optional. The results are stunning: 

• 92% of employees say Atlassian’s remote work policy allows them to do their BEST work. 

• 91% say it’s the #1 reason for their loyalty to Atlassian. 

• The candidate offer accept rate at the company increased by 20%. 

• In one year, Atlassian jumped 40 spots on Fortune’s 100 Best Companies to Work For list (from #47 to #7). 

According to the Bureau of Labor Statistics, the rise of remote work led to a corresponding increase in productivity across 61 industries during the pandemic.  

As employers began seeing the value of flexible work options, fully remote and hybrid job postings increased by 5% and 14% respectively from 2023 to 2024. Meanwhile, fully on-site job postings dropped from 83% to 68%.  

As can be seen, fully remote or hybrid workplaces are here to stay. But the security gap remote work exposes? This represents a groundbreaking opportunity for you.  

How escalating cyber threats creates a hero moment for your business 

The rise in remote work has led to larger attack surfaces – and more cyber-attacks as a result. 

And cybercriminals are invariably focusing on one specific target: small and medium businesses (SMBs). 

Here’s why SMBs are in the crosshairs: 

• Only 14% of small businesses rate their ability to mitigate cyber-attacks as highly effective. 

• 47% of small businesses say they CAN’T protect themselves against cyber-attacks. 

• 3 out of 4 small businesses say they DON’T have the staff to address cybersecurity. 

• 83% of small businesses have NO cash set aside for dealing with a cyber-attack. 

SMBs understand they are at risk and know they must act. But while 86% have conducted an active risk assessment and have even created a prevention plan, only 23% are very satisfied with that plan.  

Among their biggest challenges are their own employees – 73% say it’s a struggle to get everyone on board with cybersecurity. 

And, with identity attacks driving 60% of incidents, overwhelmed SMBs are increasingly looking to outsource threat detection, access management, and incident response.  

According to the latest IDC forecast, global security spending is expected to see sustained growth, reaching $377 billion in 2028. A key factor driving the growth will be identity and access management solutions. 

This is where your business comes in. 

Identity security is now synonymous with cybersecurity. As a LastPass Partner, you can drive new revenues with a user-friendly identity security solution that’s easy to deploy and easy for everyone to use. 

LastPass is a G2 Global Grid leader in password management, recognized for its robust security, ease of use, and seamless integration.  

By offering LastPass, you aren’t just adding another product, you’re bringing a trusted, sought after name to your portfolio that instantly boosts credibility and appeals to businesses of all sizes - including SMBs. 

Expand into regulated industries with compliance-friendly enterprise password management and identity security 

As cyber-attacks increase, compliance with data privacy standards is no longer optional – it's the key to business continuity. 

Non-compliance can have severe consequences for SMBs, ranging from reputational damage to operational disruptions.  

When individuals  learn their data has been compromised, trust is the first casualty: 84% will stop all purchases and move their business elsewhere. Negative media coverage amplifies this damage, making it difficult for a business to maintain its foothold on the market. 

And that’s not all. 

Highly regulated industries like healthcare, finance, and critical infrastructure have introduced stricter cybersecurity regulations in 2025: 

• The Department of Health & Human Services (HHS) has proposed updates to the HIPAA Security Rule, requiring stricter security controls like encryption at-rest/ in-transit and multi factor authentication (MFA) for electronic Protected Health Information (ePHI). 

• The EU’s Digital Operational Resilience Act (DORA), effective in 2025, mandates strong authentication methods to access critical systems. 

• New password and MFA requirements are now in force for PCI DSS 4.0 (as of March 31, 2025). MFA is now mandatory for all access to the CDE (cardholder data environment), password reuse is prohibited, and password length must be at least 12 characters. 

• CISA has proposed more aggressive incident reporting timelines for CIRCIA (Cyber Incident Reporting for Critical Infrastructure). 

• Compliance for enhanced access management, which includes implementation of MFA, must be met by all New York DFS-regulated entities by May 1, 2025. 

With SMBs facing more regulatory scrutiny, you can frame enterprise password management and identity security as a compliance-driven necessity, one that’s critical to business continuity and resilience. 

And LastPass is here to support you in your mission, as a reliable ally committed to your growth and success every step of the way 

Now’s the time to partner with LastPass - the value proposition that will drive new revenues for your business 

Balancing strong identity security with a frictionless user experience is where LastPass excels. Here are ten (10) ways LastPass protects remote workplaces and aligns with the most important data protection laws: 

• Automated generation of unique, secure passwords, which eliminates password reuse and strengthens protections against unauthorized access 

• Autofill capabilities that ensure credentials are only filled on sites that match the URLs stored in password vaults, dramatically reducing the risk of entering info on phishing sites 

• Shared folders ensuring employees have continued access to login credentials to promote business continuity 

• Centralized credential management that simplifies the enforcement of strong password policies and access controls, as required by major regulations like GDPR, CCPA, PCI DSS, and HIPAA 

• Encrypted storage with AES-256, ensuring compliance with regulations like GDPR and PCI DSS that mandate secure access to sensitive data 

• Reporting capabilities that monitor password hygiene and demonstrate improvements in overall security posture 

• The ability to track access permissions and implement least privilege controls to ensure sensitive customer data is only accessed by authorized users 

• 120+ security policy templates that allow customization based on risk profile and organizational requirements 

• Dark Web monitoring, which provides alerts about leaked credentials so immediate containment actions can be taken (such as revoking access to affected accounts and isolating systems). This enables proactive detection and containment in line with incident response requirements in regulations like HIPAA and GDPR. 

• Security and privacy certifications like SOC2 Type II, EU DORA, ISO 27001, and ISO 27701 ensure robust security controls are in place to protect customer data, which fosters trust throughout supply chains 

LastPass: A lightweight, high-margin product your customers can use to detect threats faster – without replacing their current tools 

Our newest integration with Stellar Cyber is a game changer, enabling end-to-end credential security with unprecedented precision and speed. 

And that’s not all. 

With Stellar Cyber’s new Open Cybersecurity Alliance program, you can provide your customers with a variety of security solutions - such as LastPass - that integrates easily into their current security stack and saves them time & money. 

“This unified approach enables faster and more accurate threat detection, simplifies administrative tasks, and improves operational efficiency. There arises a certain complexity when organizations must manage multiple standalone tools, so streamlining security management while reducing overall cost tends to be the superior solution.” 

~ Jessica Couto, vice president of global channel and alliances at LastPass 

Ultimately, your customers can leverage the investments they’ve already made (instead of replacing them) and add the solutions that are the best fit for their organization: 

“Now our partners and customers alike can take data from LastPass and make it actionable using Stellar Cyber’s platform. We can go to market as joint security partners, offering automation, scale, and time savings...”  

~ Jessica Couto, vice president of global channel and alliances at LastPass   

But don’t take our word for it. Let’s hear what our Partners have to say about LastPass. 

Tarox AG, a West German computer hardware distributor, faced several challenges before signing on as a LastPass Partner – rising cyber threats, poor cybersecurity hygiene, and the growing challenge of complying with regulations like GDPR. 

With LastPass, they have achieved all their goals – and more: 

“For Tarox, investing in LastPass was a strategic decision that not only improved their cybersecurity posture but also simplified password management, making 
it easier for employees to maintain strong security practices. The solution’s robust features, ease of use, and scalability made it a natural choice, and the partnership with LastPass has proven instrumental in helping Tarox achieve its cybersecurity and compliance goals.Ultimately, Tarox’s relationship with LastPass demonstrates the value of working with a trusted, industry-leading cybersecurity partner to address the evolving needs of today’s digital landscape.” 

~ Rouven Scobel Sales Consultant Cyber Security, West Germany (DACH) Small to Mid-market Distributor 

At LastPass, we make Partnership simple and rewarding with clear benefits, dedicated support, and margin-rich renewable revenues. 

If you’re ready to join our robust network of Partners, contact our Partner Team today or sign up for a free MSP 30-day trial of LastPass.