It’s getting harder to differentiate in a crowded market: At LastPass, we help our Partners stand out – and the results speak for themselves:
- Over 10,000 resellers, MSPs, and distributors are now growing with ease due to our lightweight, high-margin product
- 90% of Partners are highly satisfied with our performance-enhancing features and exceptional vendor experience.
- 88% of Partners recognize LastPass as trustworthy
- 83% of Partners insist LastPass is critical to their success
- 91% of Partners plan on renewing their licenses
Value Added Resellers (VARs) like you offer specialized knowledge, industry expertise, and technical capabilities to provide a customized experience for businesses.
And businesses partner with you to handle the complexities of product procurement, provide guidance on SaaS implementations, and configure effective solutions that align with annual IT budgets.
Read on to learn how a LastPass partnership positions you for growth in a dynamic marketplace – even if your clients lack extensive in-house security expertise.
The Growing Demand for Password Management
Rising threat landscape
As of 2025, over three million employee accounts across Fortune 500 companies have been compromised. One in 10 of these employees had their credentials exposed due to infostealer infections and the prevalence of using corporate email addresses for personal accounts.
This credential crisis has led to account takeovers, identity theft, and high-profile data breaches – and it’s also the leading cause of exponential growth in the password management market, which is expected to reach $8.28 billion by 2029.
This represents a groundbreaking market opportunity for you.
Market opportunity
By offering LastPass, you’re not just selling software. You’re offering a proven solution that addresses a critical need for secure password management — and joining a community of like-minded VARs dedicated to providing top-tier security and peace of mind to businesses around the world.
As a LastPass Partner, you also benefit from our firm commitment to growth opportunities, product advances, and robust support, while your clients gain an easy-to-implement solution that keeps all their credentials protected, private, and always accessible.
Value Beyond Just Security
Fact: The average employee spends 11 hours each year remembering and resetting passwords. This leads to a loss of $480.26 per employee due to password-related productivity problems.
With LastPass, you can quickly secure client credentials and enhance productivity from Day One. By delivering a trusted self-service password manager that’s easy to purchase and deploy, you position yourself as a reliable partner capable of delivering effective solutions for today’s businesses.
Ease of use and deployment
Our centralized admin console makes it easy for your clients to manage accounts with minimal friction points. LastPass provides step-by-step guidance on interpreting data and clear calls-to-action to eliminate any guesswork.
Admins get a streamlined view of users and groups with low Security Scores. This allows businesses to immediately identify which individuals or departments need to improve their password habits or update weak passwords.
Features like autofill, a password generator, and credential sharing mean employees can focus on value-add tasks immediately, making password management simple, secure, and effortless – whether a tech expert or novice.
Scalability and flexibility
With hybrid workforces and an explosion of SaaS credentials, people are juggling more logins, passwords, and access permissions than ever.
LastPass supports both scalability and flexibility with:
- Over 120+ security policies to ensure credential and identity management aligns with company policies and compliance standards
- Cost-effective site licensing, which enables savings and ease of management as businesses grow
- Adaptable plans that cater to diverse organizational needs, which allows businesses to modify their subscriptions accordingly
Cloud-based benefits
With new privacy regulations and cyber insurance mandates, businesses must have greater visibility into user behaviors that put organizations at risk.
LastPass makes it easy for your clients to implement proactive risk management by integrating with:
- Popular directories, which allow businesses to automate user provisioning from one centralized dashboard
- SIEM solutions like Microsoft Azure Sentinel and Splunk Enterprise, which allow businesses to gain full visibility into their network.
- Stellar Cyber Next-Gen SIEM, which pairs LastPass credential security with automated threat hunting and incident response to enable quicker threat resolution
LastPass as a Partner, Not Just a Product
Meeting the customer where they are
Whether your clients are looking for secure credential sharing or MFA options, LastPass integrates seamlessly with existing security stacks.
It also complements your portfolio of IT offerings, so you maintain agility in providing tailored solutions that offer measurable value to businesses.
As a LastPass Partner, you’ll have access to executive summary reports that let you:
- Deliver essential data points reinforcing the value of your services
- Demonstrate improvements in password hygiene and overall security posture
- Quantify the time saved through simplified password management
Meeting the customer where they are has never been so easy.
Ongoing support
With rising operational costs, many VARs find themselves under-resourced.
LastPass alleviates this by offering comprehensive, continuous support — ranging from product training to marketing materials and technical expertise.
With LastPass, you never walk alone. We offer an unmatched, industry-leading and award-winning Partner experience.
This ensures that VARs, regardless of team size or client security expertise, are fully equipped to implement LastPass effectively – leading to higher customer satisfaction and retention.
Interested in LastPass? Join our Partner Program today.
