Cybersecurity is now the topmost concern of businesses – above IT asset management, employee productivity, and even AI governance. In fact, 60% of organizations worldwide cite cybersecurity as the top reason for partnering with MSPs and technology providers.
At its heart, cybersecurity is about protecting people and identities. But with increasingly sophisticated threats, how do you promote identity-centric security to stand out in a cluttered security market?
Differentiate With Password Management
Password management empowers you to deliver trusted, scalable solutions that protect workforces across the world.
Below, we take you behind the scenes and share how a password management solution helps you differentiate while enhancing the safety, efficiency, and productivity of your customers.
Ease of use
With a password manager, your customers can:
- Easily auto-generate and auto-save every password to free up time for business-essential tasks
- Use one-click autofill to ensure login credentials are only entered on legitimate sites
- Securely share credentials and folders to prevent the exposure of sensitive corporate data
- Use FIDO2 passwordless login options to safely access password vaults without master passwords
- Manage passwords on any system or device of their choosing
Robust security
In 2023, an astounding 82% of breaches involved data stored in the cloud. However, only 23% of organizations reported complete visibility of their cloud environments.
This lack of visibility leaves your customers exposed to security threats, complicates their compliance efforts, and expands threat surfaces through shadow IT and SaaS sprawl.
With a password manager, your customers get:
- Personalized vaults secured with military-grade encryption
- 24/7 breach monitoring with dark web monitoring
- Granular controls that reveal who is accessing what apps and services across an organization – so that unapproved resources can be swiftly identified and AUP (Acceptable Use Policies) enforced
- Encrypted primary URL fields to prevent attackers from linking credentials to URLs in vaults
Seamless integration and deployment
In 2025, Splunk predicts organizations will prioritize security solutions that enable full transparency and enhanced visibility across digital ecosystems.
Why? Because it directly impacts their ability to maintain consistent service levels, a key driver of business continuity.
You can help your organization close visibility gaps and improve threat detection times by seamlessly integrating a password management solution with:
- Your existing tech stack and identity & access management tools, including single sign-on (SSO) and multi-factor authentication (MFA).
- Splunk Enterprise and Azure Sentinel SIEM (Security Information and Event Management) to give you increased visibility over user behaviors.
Partnering With LastPass
As a 2025 G2 leader for password & identity management, LastPass helps you fulfill the trust your customers have in you to stand out in a crowded security market.
Secure, effortless, and efficient password management with LastPass
With threat actors increasingly weaponizing AI to commit cybercrimes, identity-centric security is more critical than ever. LastPass delivers secure, effortless, and efficient password management, empowering Partners with:
Complete identity protection
As AI-driven deepfake and ransomware attacks multiply, businesses are looking to simplify their security operations by adopting platforms that provide a holistic view of their business.
LastPass provides a robust secondary layer of authentication that significantly reduces unauthorized access.
SSO logins combined with advanced MFA options like Yubikey make it much more difficult for attackers to be successful.
In particular, device-bound passkeys like Yubikey are tied to unique users and their devices. Without physical access, attackers can’t complete the authentication process.
A unified, visible admin dashboard
LastPass provides a robust, user-friendly admin dashboard, where you can manage multiple, independent company accounts and enforce organization-specific security policies.
You also get actionable insights on each employee’s digital identity lifecycle from creation to deactivation.
User management and directory integration
LastPass integrates with major directories like Active Directory, Entra ID, Google Workspace, and OneLogin to provide an easy-to-implement solution for real-time account provisioning and revocation.
With LastPass, you can establish federated logins between your client’s identity provider and LastPass to automate and scale password management – without adding another password for employees to remember and manage.
LastPass Partner Program
Remember: In a crowded security market, differentiation is key. And there’s no better way to stand out than by offering an award-winning, market-leading password management solution.
With features that protect sensitive data, automate password management, and integrate with complementary security & identity access management platforms, LastPass offers comprehensive protection while improving operational efficiency.
For your customers, this means less downtime, fewer password resets, more secure access, and the ability to focus on core business operations without security roadblocks.
Make sure to register here so you don’t miss exciting updates coming your way that will transform how you Partner with LastPass. Stay tuned!
