How Enterprise Password Management Helps MSPs Expand Into Emerging Markets

Expanding Into New Markets: Challenges for MSPs 

Diverse security threats 

The threat landscape is becoming ever more treacherous, with phishing and malware attacks increasingly targeting trusted business platforms. 

According to Darktrace’s 2024 Annual Threat Report, these platforms include Zoom Docs, QuickBooks, HelloSign, Adobe, and Microsoft SharePoint.  

Of the 30.4 million phishing emails detected by Darktrace: 

• 38% were spear phishing attempts targeting high value individuals. 

• 32% used AI generated text to create contextually relevant messages. 

• 55% evaded all existing security layers before Darktrace detection. 

• Over 940,000 contained malicious QR codes.

The sophistication and diversity of attack techniques underlines the importance of proactive resilience in protecting your client’s workspaces.  

Regulatory complexities 

According to KPMG’s 2025 Regulatory Challenges Report, 2025 is slated to be a Year of Regulatory Shift. Emerging and evolving expectations fueled by new leadership changes are expected to significantly transform the regulatory landscape.  

Inadequate security protocols 

As the Darktrace findings demonstrate, the continuing war against bad actors gives MSPs broader revenue opportunities. 

With threat actors bypassing traditional EDR (Endpoint Detection and Response) security controls, adopting an identity-first security strategy that prioritizes Zero Trust access is critical. 

­How LastPass Helps MSPs Break Through 

Centralized and secure password management 

With 80% of data breaches occurring because of weak passwords, MSPs need an effective, centralized solution for identifying, mitigating, and preventing credential-based vulnerabilities for their clients.  

An enterprise password management solution, like LastPass, meets these needs with: 

• Secure password generation and storage, reducing the time spent on password recovery and resets 

• Least privilege access controls and Zero Knowledge encryption, minimizing the risk of security breaches and their involved costs 

• Advanced MFA options, reducing the risk of compromised credentials leading to unauthorized access   

• Comprehensive logs of password-related behavior, assisting in tracking overall security posture 

• Single Sign-On and federated access, reducing the risk of credential exposure to attackers 

Meeting regulatory requirements 

By deploying and managing LastPass, you can help your clients meet important regulatory requirements like GDPR, CCPA, HIPAA, and NIST CSF 2.0.  

  

With these regulations recommending MFA and the use of password managers, you are poised to serve as a trusted partner in helping businesses achieve their compliance goals. 

  

LastPass also helps your customers: 

• Improve their reporting posture for audit and compliance purposes 

• Assess organizational password hygiene and ensure sensitive data is protected with robust authentication 

• Update access control policies to meet new and emerging requirements for consumer privacy rights 

Streamlined onboarding and offboarding 

Weak user provisioning and deprovisioning practices pose significant risks to businesses. A key risk is the proliferation of orphan accounts or accounts that remain active after employees leave an organization. These unmonitored accounts can serve as a stealthy entry point for attackers. 

  

By combining LastPass with federated logins to the most popular directories, you can trigger deprovisioning actions when an employee leaves your client’s organization. This allows you to revoke access to apps and services promptly, preventing continued unauthorized access and the possible exposure of sensitive corporate data.  

Partnering with LastPass 

HSO, a leading software organization with over 2,100 clients worldwide, migrated to LastPass because of its ease-of-use and convenient integration capabilities: 

By establishing a directory integration between LastPass Business and Microsoft Entra ID, HSO was able to automate and scale deployment across their organization. 

“With Azure integration, we can deprovision access to password vaults instantly if an employee leaves the business, making LastPass the perfect tool to accommodate our global workforce.” ~ Richard van Maaswaal, HSO Systems Administrator 

Join our MSP network today and work with a vendor that’s trusted by millions and focused on your success. For every password, we’re your Partner.