The Cost of Protecting Your Digital Identity

Everything has a price – including your digital identity. Hackers are trying their hardest to steal your personal information, but we’ve found that consumers don’t always want to pay for technology to protect themselves.

When asked what their biggest hesitation is when trying new technology, 38% said cost. But data from SensorTower shows that spending on mobile apps is increasing year over year. So, the question becomes is cost really the problem or do consumers just want to spend their money on fun things like mobile games and entertainment?

A recent LastPass survey asked respondents what motivates them to try new technology. The data shows that people are prioritizing fun over security when it comes their tech. 62% of people said they’re more willing to try new apps if it provides entertainment, and only 21% said if it provides safety and security.

Thankfully, you don’t have to use cost as an excuse. There are plenty of ways to protect yourself online for free. Using a free password manager that syncs across all your devices is a great first step, especially since 80% of breaches are caused by weak or reused passwords. With a password manager, you can have unique passwords across all your accounts and log in automatically whether you’re on your phone, laptop or tablet.

Check out our infographic for more stats on what your data is worth to hackers, how people are spending their money on technology, and more.  Spoiler alert – your social security number is worth less than you think!

View the Infographic