The cyber threats facing businesses and consumers are real, and with 81% of data breaches involving weak, reused or stolen passwords, there remains a huge disconnect between many people and the critical role that passwords have in protecting their information.
Per our Psychology of Passwords research released earlier this year, we found that consumer password behaviors were largely unchanged from when the study was first conducted in 2016 — translating to some pretty risky behaviors. We found that 91% percent of people recognize that using the same or similar passwords for multiple accounts is a security risk, but 61% continue to do it anyway. What’s worse is only 16% of consumer surveyed reported using password management tools.
We’re thrilled to share that LastPass usage on mobile is increasing. After Apple’s September release of iOS 12, which included functionality allowing Apple users to automatically fill usernames and passwords within applications and Safari, new LastPass registrations on mobile are in the thousands per day. And 94% of existing LastPass iOS users are now using the new operating system.
While this in-app autofill has been available for Android Oreo and newer Android operating systems, the addition of iOS 12 meant LastPass iOS users no longer needed to copy and paste credentials from the LastPass app on iOS devices. Having access to this improved mobile experience on Apple devices has increased LastPass daily active users on mobile by 23%! Moreover, iOS 12 users log in to 50% more sites with LastPass per day.
If you are an iPhone or iPad user, make sure you’ve enabled autofill. Instructions can be found here.
The Result = Massive Behavior Shift
Looking at this mobile usage data, it shows that the in-app autofill functionality significantly improves the user experience and indicates a massive behavior shift in password management adoption. It’s easier than ever to use a password manager, which means it’s even easier to practice safe password behavior from any device and stay secure on-the-go.
If the volume of passwords and number of breaches in the news hasn’t resulted in meaningful password behavior shifts, could ease of mobile use be the tipping point?
Could mobile be the missing key to mainstream password management adoption? The increase we’re seeing in mobile-first users confirms the value people place on easy to access applications causing them to embrace password managers.