70% of Us Forgot Passwords in the Last Month. Will You Help Us Stop the Madness?

It pains us at LastPass to see this statistic. Yes, 70% of us forgot a password in the past month, according to a recent survey by Symantec that polled 1,028 adults in the last month. On top of forgetting a password, 40% of those surveyed also admitted that remembering their passwords is one of the most difficult challenges of their daily life – more stressful than balancing their checkbook!

It’s true, managing a growing amount of data has become an inconvenient reality of modern life. We live in a world where technology is becoming more and more integrated into all aspects of our everyday lives. Which means we use an ever-increasing number of online accounts, apps, and services, all of which require usernames and details for us to keep track of. We also need our data in more places than ever – on our computers at home and at work, on our smartphones and tablets.

We know that the stress of remembering passwords and other online account details leads us to follow bad password management practices, such as:

  • Using the same password(s) everywhere,
  • Using variations of the same password(s),
  • Using personally identifiable information, such as pet names, birth dates, or nicknames, as passwords,
  • Storing account information on notes around the desk or office, or taped under the keyboard, and
  • Keeping default logins, such as “admin” and “password”, enabled on our systems.

Even with bad password management practices, though, we’re still forgetting our logins. We’re wasting time resetting our passwords, and we’re dealing with the inconvenience of constantly trying to keep track of all of our data.

So it’s clear things need to change. It’s clear that we need strong passwords, and we need unique passwords for each of our accounts. But we need a way to keep track of those passwords, without taxing our brains or adding more stress to our lives. And we need that data to be accessible wherever we are – at home, at work, on our mobile devices. We need a solution that makes all of the above possible.

And that solution is: LastPass. And of course, LastPass users are already aware of how LastPass simplifies your digital life and helps you follow best password management practices while still making it easier to manage all of your data. But there’s a whole population of Internet users out there who are still doing things the hard way, who deserve to know that there’s an easier, more secure way!

We challenge you, LastPass users, to help us stop the password madness. The next time someone tells you they forgot a password, ask them if they’d consider a password manager like LastPass. Explain how password managers work, and how LastPass simplifies your digital life and improves your online security.

While we’re reflecting on spreading the word about LastPass:

  • What motivated you to start using a password manager, and how did you make your selection?
  • Do you have a story about using LastPass that would be motivating to others? If so, send it along to press[at]lastpass[dot]com.

Help us #bethepasswordchange today for a more secure tomorrow.

The LastPass Team


  • Anonymous says:

    I went pro not really because I needed the features, but because I like and want to support them. Since I have used the very simple/easy two-factor thing where they print the grid of randomized characters that you carry around. So simple.

    However, I have had less success getting family members to use it. I have convinced them too, but it took some doing. I have no confidence that they are not still using duplicate and word-like passwords. In fact I know they do not use great password practices even though lastpass enables them to. So there is work on usability for non-technical users still.

    Ex: Emails that arrive when I share an account password with a family member are frequently discarded as they are considered suspect/phishing by others. There is confusion when people who are new to LastPass see that there are still some passwords it does not fill in, and there are bugs still like having to type ones lastpass master password twice if you use lastpass in two browsers both of which you have open. This seems very very fishy, and creates distrust in the product. I actually investigated this because I was very concerned that lastpass had been hacked somehow. There are concerns when the password takes a second to fill in. The delay is just long enough that one has started to interact with the form when lastpass “takes it over”, and this is disconcerting.

    I still am uncomfortable that anyone with access to my email can take over my lastpass account or any of my individual accounts.

    My suggestion for a lastpass feature: generated email accounts you can give out, all of which ultimately route back to lastpass, and can be read online at ones lastpass vault. That way one is not giving out the same one email account for password recovery to many web sites. Ex if my username is joeuser, I would give my bank say: joeuser-nameOfBank@recovery.mail.lastpass.com. This eliminates my one preferred email account as a weakest link, though it also creates a single centralized dependency on lastpass.

  • Anonymous says:

    Stumbled on Lastpass by accident when reading an article on online password management. Researched it online and was blown away by all the positive reviews. Signed on to the free version, later upgraded to the paid version + yubikey. Absolutely love Lastpass! I used Ironkey as my password manager in the past and, as much as I love Ironkey, it wasn’t as smooth as Lastpass. Love all the features offered in Lastpass. It may not be for everybody but it works for me.