Jul 28, 2014

User Case Study: Why a Financial Planner Uses LastPass

My clients place a high level of trust in me to provide them with the advice and guidance they need to achieve their financial goals. They also trust me to protect their confidential information and ensure that what they share with my firm is always secure. This includes everything from investment account statements and tax returns, to their life insurance policies and estate plans.

As a financial planner and investment advisor, I take password security and encryption very seriously. I do everything in my power to safeguard sensitive client and business information at all times. When it comes to preventing unauthorized access to bank and investment accounts, there is literally no room for error.

That's why I'm honestly not sure what I would do without LastPass. I use LastPass literally every day to manage nearly 300 complex business and personal passwords. Considering that my typical password is 12 to 16 random characters, including upper and lower case letters, numbers, and symbols, there is no way I could remember all of them without it.

Likewise, I need a way to access my passwords on-demand and from anywhere. With LastPass, it doesn't matter if I'm working at the office, from home, or on the road, I can login to any site I need to quickly and easily. Even better, I can access LastPass from my desktop, tablet, and my smartphone.

Most importantly, because LastPass encrypts data locally, before it is transmitted over the Internet, I feel much more confident about storing passwords with the software. This is absolutely critical when it comes to any login that I use to access client information. I simply won't do it any other way.

Although there are many features that I really love with LastPass, there are three that really standout for me:

  • Multifactor authentication – As secure as my master password might be, I believe that a second form of authentication is an absolute must. With LastPass and Google Authenticator I have a simple two-step verification system to ensure that even if my master password was compromised, my other passwords would still be safe. Tip: If you are a Google Apps for Business user, you can enable two-factor authentication for your Google account as well.
  • Auto-generate secure passwords – One of the biggest downfalls when it comes to password security is the repeat use of the same (often weak) password across many different sites. I admit that before finding LastPass the only time I used a different password was if a web site forced me to because of specific restrictions on the characters they'd allow. Thankfully, I wised up several years ago and changed every important password I use to a new one that I randomly generated using the LastPass secure password generation tool. Creating complex, random passwords literally couldn't be any easier.
  • Auto-save and update on the fly – The LastPass plugin (in my case for Chrome) is a web user's dream. Not only can I log in automatically to almost any site on the web (with a master password re-prompt of course), but I can also save new passwords on the fly. Finally, whenever I change a password, LastPass knows and asks me if I want to update the existing entry or save a new one. This makes password management so easy, you almost forget about it.

As someone who is committed to putting clients first, security is a top priority. I've worked for companies before that literally stored usernames and passwords in an Excel file. If that sounds familiar, you need LastPass! With LastPass available on Windows, Mac, Linux, and mobile, there is no reason to risk exposing your personal or your professional passwords to the world. If you aren't using LastPass, download it today and give it a try. It's free and I promise you'll love it!

Jonathan K. Duong, CFA, CFP® is a fee-only investment advisor and financial planner in Denver, CO. He is the president of Wealth Engineers, which he founded to provide an alternative to the high costs and conflicts of interest of a typical financial advisor. Jonathan specializes in working with busy professionals, entrepreneurs, and athletes to help them navigate through the unique financial challenges they each face and build a more confident path to achieving their goals. Thank you, Jonathan, for coming on the LastPass blog to share your story!

3 comments:

  1. Amber & Team LastPass,

    Thank you for the opportunity to share my experience using your wonderful software. Considering how many people benefit from your free product (and even your very reasonably priced Premium service), I'm happy to sing your praises. I really appreciate what you do and please keep up the great work!

    Readers,

    I also wanted to state for the record that I was not paid or compensated in any way for this post. The words written are entirely my own and I authored the post solely to share my experience with others. I hope this clarifies any concerns folks may have. If you have any other questions/comments, I am happy to respond to them in the comments or you may email me directly at JDuong [at] WealthEngineersLLC [dot] com.


    Jonathan K. Duong, CFA, CFP®
    WealthEngineersLLC.com

    ReplyDelete
    Replies
    1. Thank you, Jonathan, and thank you for sharing your story with our community!

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  2. Sounds like a sales pitch for wealth management

    ReplyDelete